The tools and resources you need
Every startup owner is looking for something that gives them an edge over others. With the technology that we have today, startup owners have a better chance of competing with large companies and turning their venture into the next big idea. Join our next session with Omar Qirem, CEO, Edelman and PRCA and learn what marketing tools, resources, and strategy startup owners should adopt while starting out on their own.
 | Lorenzo JoorisCEO, Creative ZoneLorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation. |
 | Omar QiremCEO, Edelman Middle East and Chairman, PRCA MENAOmar Qirem is Chief Executive Officer (CEO) of Edelman Middle East and Chairman of PRCA MENA. Born and raised in Jeddah, Saudi Arabia, Omar has two decades of communications experience in the British Government, as well as agency and corporate roles in the Middle East. He has provided communications counsel for private sector campaigns, major government initiatives, B2B marketing, and reputation management for companies, CEOs, and senior government ministers.
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